About Us – Anwar El Madena

About Anwar El Madena

Who we are ?

Anwar El Madena is an established Egyptian producer and exporter of fresh and frozen fruits and vegetables, backed by more than 25 years of experience in the agricultural and international trade sectors.

We specialize in supplying high-quality Egyptian produce to European and Arab markets, in full compliance with international quality, food safety, and regulatory standards.

Since our establishment in Kuwait in 2003, Anwar El Madena has expanded its operations strategically, with branches in Dubai (Jebel Ali), Sudan, and Moscow, Russia, enabling efficient market access and reliable logistics solutions.

Our activities extend beyond export to include agricultural development and land reclamation, ensuring control over sourcing, cultivation, and long-term supply sustainability.

With a fully integrated supply chain, we manage every stage of the process — from harvesting and processing to packaging and cold storage — delivering consistency, traceability, and reliability to our partners worldwide.

Our Mission

Producing the highest quality fruits and vegetables and achieving the highest customer satisfaction.

Increase our turnover and our market shares with sufficient profitability by supplying high quality.

Our mission Exceeding the expectations of our customers and consumers by producing food that is Healthy, Sustainable and Convenient, and generates Pleasure in its different moments of consumption.

In order to live up to our high standards of performance, we consider every day to be a new challenge.

Our Vision

To be a globally trusted supplier of frozen fruits and vegetables, recognized for consistent quality, reliability, and operational excellence across all markets.

We aim to strengthen our presence in existing markets while expanding sustainably into new international markets, delivering products that meet the highest global standards.

Driven by our commitment to health, sustainability, and responsible growth, we strive to operate as a global company with strong local market understanding, distinguished by professional management, continuous improvement, and long-term value creation.

About CEO

Mr. Hatem Gomaa
Chairman & Founder

Mr. Hatem Gomaa is the Founder and Chairman of Anwar El Madena Group, bringing over 25 years of leadership experience in agribusiness, international trade, and market development across multiple regions.

He began his professional journey in 2000, when he entered the export of fresh fruits and vegetables to the State of Kuwait, where he established strong foundations in regional trade and long-term commercial partnerships.

In 2003, he established Anwar El Madena, which has since evolved into a multi-country organization operating across key international markets.

Under his leadership, the Group expanded strategically with the establishment of Anwar El Madena in Dubai (Jebel Ali) in 2006, focusing on the import of fresh produce from South Africa, followed by the creation of Anwar El Madena Supplies Company in Sudan (Darfur – Peacekeeping Forces) in 2012.

In the same year, Anwar El Madena for Import and Export was established in Egypt, further strengthening the Group’s regional presence and operational capabilities.

With extensive expertise in marketing, import, and export operations, Mr. Gomaa continues to guide the Group’s growth through sound governance, operational excellence, and a long-term strategic vision, positioning Anwar El Madena as a trusted partner in global agricultural markets.